The Numbers
LAPS
What gets measured gets built. Leads, Appointments, Presentations, Sales — every step.
Open Live LAPS SpreadsheetL
Leads
112
YTD · avg 22/mo · May dipped to 18
A
Appointments
38
34% lead → appt rate
P
Presentations
55
Proposals delivered YTD
S
Sales
26
47% close rate — elite
Month-over-Month · Leads
Sample16
25
26
27
18
Net Growth Goal
+13 / +20
YTD vs. target
65% of pace
Churn vs. Plan
10 / 20
50% better than expected
Additional KPIs
Active Subscriptions
72
Started year at 59
New Sales YTD
21
Lost YTD
10
Target was 20
Net Growth
+13
Target was +20
Ad Spend / mo
$1K