blueprint. Hub

The Work

Action Items

Who's doing what, and where it stands.

  • Record 2–3 short video ads (30 sec) using direct callout hook
    Rob
    In Progress
    Same hook as winning black ad — Victor to edit
  • Build Pains & Problems master list for $10–25M agency client
    Rob
    In Progress
    One page — creative brief for every future ad
  • Draft Ideal Client Avatar for VIVA Teams
    Rob
    In Progress
    Who they are, what they have, what they want, what's stopping them
  • Send Josh & Gabby the Houston pre-work questions
    Rob
    Pending
    Week before Houston — come prepared, not cold
  • Establish weekly LAPS review with leadership team
    Rob
    Pending
    Nobody's calling the pipeline — leadership issue, not tools
  • Build vivablueprint.com coaching hub
    Bradley
    In Progress
    Session recaps, assets, action items in one place
  • Update Roadmap + Product Rollout Timeline
    Bradley
    In Progress
    Based on today's product context
  • Develop Houston pre-work questions for Josh & Gabby
    Bradley
    In Progress
    Send week before Houston
  • Decide VivaHub / High Level positioning
    Bradley
    In Progress
    Insurance-focused niche vs. broader HL VA market
  • Prepare Houston agenda
    Bradley
    In Progress
    Ideal Client, product sequencing, 90-day plan, read on Josh & Gabby
  • Reactivate winning black Meta ad ('stop searching for overpaid talent')
    Rob
    Completed
    Original creative back live — lead flow recovering
  • Complete Zoho → High Level CRM migration
    Rob
    In Progress
    Attribution, lead tracking, SMS now functional
  • Systematic phone follow-up on existing CRM pipeline
    Rob
    Pending
    Most fixable problem on the list